Now Open to Retail Partners

Wholesale Program

Military-inspired outdoor and survival gear for mom & pop shops, USGI/surplus stores, and gear retailers nationwide. Veteran-owned. Field-tested. Built to move off your shelves.

Who We Partner With

Our wholesale program is built for independent retailers who want authentic military-style gear their customers can't find at the big-box stores.

Independent neighborhood market storefront with fresh produce displays out front

Independent Retailers

Outdoor, camping, hardware & general stores

Independent retailers looking to expand their assortment with dependable, veteran-owned outdoor and field gear.

Specialty outdoor gear shop with packs, jackets and field equipment

Tactical & Outdoor Dealers

Specialty gear retailers

Specialty shops serving knowledgeable outdoor, preparedness, law-enforcement, and tactical customers seeking proven equipment.

Army Navy Surplus storefront with field jackets, footlockers, boots and duffel bags

Military Surplus Stores

Army/navy & surplus retailers

Surplus-focused stores needing reliable restocks of high-demand field essentials such as woobies, ponchos, bivies, and packs.

Gear Categories Available

Stock the same field-tested lineup that keeps customers coming back to usgiindustries.com.

Poncho liner blanket by a campfire Poncho Liners / Woobie Blankets
Man wearing a military rain poncho hiking a wet mountain trail Rain Ponchos
US military duffel bag on a cabin bench Duffel Bags
Military style folding entrenching tool cutting through soil and roots Outdoor Gear

Wholesale Requirements

A few basics before we open an account — this keeps our retail network legitimate and protects the brand for everyone selling it.

Valid Business License

You must be a registered business with a valid resale certificate or business license on file.

Minimum Order

A minimum opening order applies, with lower minimums on reorders. Exact thresholds are listed on our Faire storefront at checkout.

Brand Protection Policy

Marketplace Resale Policy

To protect our brand, our pricing, and every retailer in our network, all wholesale accounts agree to the following before their first order ships.

Not Permitted

  • Amazon
  • eBay
  • Walmart Marketplace
  • Other third-party marketplaces

Approved Channels

  • Your physical retail store
  • Your own private website / online shop

This policy applies to new inventory purchased wholesale. Accounts found reselling on restricted marketplaces are subject to review and may have wholesale privileges suspended. Questions about a specific sales channel? Reach out to our wholesale team before listing.

How It Works

1

Register

Create your free Faire account and browse our full wholesale catalog.

2

Verify Your Faire Account

Submit your business info and resale license so Faire can verify your account, usually within a few business days.

3

Start Ordering

Place your opening order at wholesale pricing and start stocking your shelves.

Ready to Stock USGI Industries?

Join our growing network of independent retailers. Register today and start selling America's favorite military-style field gear.

Questions about wholesale? Call (855) 391-0450 or email sales@westernfrontier.net